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Unit and Civilian gear stores.

The "easy button" for military fundraising through custom "way-better-than-military-grade" apparel and gear.

Powered by Emblem Athletic.

Active Gear Stores

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Not your typical Unit gear

Fundraising on autopilot

Whether you are a CFRR, Commander, CSM or run an SFRG, MWR, or run other morale-focused fund - you know fundraising is (at best) painful and tedious. Ditch the pain: Emblem creates storefronts, connects seamlessly to your organization's bank account, and automatically sends you up to $5 for every item sold. No risk, no upkeep, and no hassle. Just set it, forget it, and focus on hosting the best events for your soldiers.

Won't crack or fade

Unlike your typical screen-printed-on-an-80-grit-cotton shirt, gear from us has designs inked directly into the fabric fibers for a soft-feel, never-peel look that's guaranteed to bring out your best.

Made to order

All gear starts as a roll of fabric until someone clicks "buy". From there the design is printed, cut, sewn, and shipped. This means no minimums, no bulk requirements, and unlimited design ideas (without tons of waste.)

Proudly not "military grade"

By flipping the typical apparel company's model, our made-to-order process means we can give you the highest grade fabrics that exist. Ones with a stupid-soft feel that will also last a lifetime. It's a little slower than screen prints... just like Alexander's Steakhouse is a little slower than McDonald's.

100%, no-questions No Excuse guarantee

No matter what happens, we've got your six. Don't like it? Refunded. Doesn't fit? Refunded. Fat-finger bought the wrong size? Yes, we refunded someone for that, too.

No Excuse Guarantee image

You're protected by a full, No Excuse, no-questions 100% Money Back guarantee.

A veteran working to improve esprit de corps

Mike Nemeth photo, the founder of Emblem Athletic

Have you ever been excited about a $7 unit shirt? I wasn't - the first time I had a 'mandatory fun' shirt I wrote a satire about how useless they are for improving morale.

I graduated from West Point, but didn't serve as long as I expected because of an injury. Since then I've been looking for ways to contribute and I've had a front-row seat to the struggles of my friends in a variety of leadership roles.

What they want is to build morale, create strong teams, and engaged families.

But the tools they're given? 80-grit Unit shirts printed in Bob's basement... or massive minimums.

And SFRC fundraising? Some have picked cans for recycling money, just to have a decent BBQ.

I knew there had to be a better way. Our team built an all new system from scratch to make Emblem the easiest way to order custom gear for your military unit of any size (including rec sports teams and leagues). It's not just a t-shirt to me and our team - we know how important it is to get it right.

Work with us and you'll get phenomenal, made-from-scratch gear; no minimums; an army of designers creating branded gear for you; forever-active storefronts; and SFRG fundraising on autopilot.

Helping you make your team look great is what drives our team every day.

Very respectfully,
— Mike Nemeth, CEO